British stores play tricks with ready-to-wear sizes

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British stores play tricks with ready-to-wear sizes
British stores play tricks with ready-to-wear sizes
Anonim

Almost everyone has probably experienced that you should not buy based on ready-to-wear size and without trying it on, because it is easy to find that while a size 36 dress fits you perfectly in one store, you have to buy one size smaller or one size larger in another store from a similar piece.

This also happened to Gemma Seager, a thirty-year-old British customer, who was quite surprised last month when most places fit her in a size 12 according to English sizing, while in a Marks & Spencer store she was fit by a size 10 - writes the Times."According to the official size chart, I should be wearing a size 14, but I'm actually wearing a size 12, while the clothes I buy at Marks & Spencer are only a ready-to-wear size 10. I have an M&S skirt from the 1970s that is supposed to be a size fourteen and is supposed to be made for a 38 inch hip. According to the data on their website, however, with this size, I should now buy a skirt size ten or twelve," Gemma Seager described the phenomenon.

10177356 0719
10177356 0719

According to the paper, the parameters of ready-to-wear sizes have been changed in some English stores so that women whose self-confidence is a bit low due to thin models and retouched stars believe that they can fit into a smaller size. According to the Times, while in the past Marks & Spencer's ready-to-wear size 16 dresses fit women with a circumference of 97-80-104 centimeters, today these are ideal for women with a bust of 101 cm, a waist of 84 cm and a hip of 109 things. For Gap, which still uses inches, in 2008 a size 14 is a 37-inch (about 94 cm) bust, a 29-inch (about 73 cm) waist, and a 39-inch (99 cm) hips were typical, until now it has increased by half and a half in the first two cases, and by one inch in the last one. The parameters for John Lewis clothes have changed as follows: a few years ago, size twelve meant a 90 cm bust, 72 cm waist and 97.5 cm hips, until now the first figure was two, and the second 1. It grew by 5 centimeters.

Marks & Spencer claims that they haven't changed the parameters they send to suppliers since 2003, when they did a survey of customer sizes with the help of 2,500 women and some 3D imaging. “We don't change sizes to flatter anyone. It's about the fact that in 2007 we introduced the size six and the size 30," said the spokesperson, who stated that they want the data on their website to reflect the sizes of an average customer as much as possible, and that's why they carried out the above-mentioned research. According to the Times, in any case, on their page intended for customers, they changed the data assigned to different clothing sizes, the Times claims.

Construction size converter

Europe United Kingdom

32 4

34 6

36 8

38 10

40 12

42 14

44 16

46 18

48 20

50 22

The representative of Gap said that it depends on the cut of the particular garment, which size is classified, while the spokesperson of John Lewis cited that they try to match the current trends and seasons when sizing. Andrew Crawford, head of the company Sizemic, said that in his opinion there is no point in officially establishing the parameters of ready-to-wear sizes, one kind of standard is not enough, and a size 12 can be completely different for a 25-year-old woman and a 55-year-old woman. By the way, in Great Britain, as far back as 1982, the data for certain ready-to-wear sizes was published, which, however, manufacturers and distributors are not obliged to comply with. So it is no wonder that in most places the sizes of the collections are designed according to the target audience. Six years ago, with the support of the government, a nationwide survey was conducted to find out how women's bodies have changed.

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