Kitchen equipment and light ties are at the top of the sales lists

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Kitchen equipment and light ties are at the top of the sales lists
Kitchen equipment and light ties are at the top of the sales lists
Anonim

Based on the sales of domestic chain stores, everyone buys electronic products and mobile phones before the holidays, this is not so surprising. However, at home furnishing chains, they buy quite shocking things at this time: in Ikea, many people buy a complete kitchen for Christmas, while in Jysk, the singer-musician necktie ranks high.

Barbie doll, Lego and game consoles for children

According to Auchan's experience, Fisher Price products were the most sought after baby toys during the festive period of the past few years. Between the ages of 4 and 6, cartoons are popular for boys, remote control airplanes for boys over 6 years old, and Barbie dolls for girls.

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For the age group over 10 years old, games and game consoles that can be connected to the TV are mostly sought after. LEGO products are also on the wish lists this year. The turnover of family entertainment products – board games in Hungarian – is expected to develop similarly to last year, and will jump mostly in the last two weeks of December. Among skill development products, 3D puzzles are the most popular this year.

For adults, template gifts are still popular for smaller purchases. CDs, DVDs, books, beauty packages, sweets, drinks. In the next price category, clothes, small household appliances, do-it-yourself machines are in demand, possibly mobile phones, computer games.

Auchan's director of communication and sustainable development, Katalin Gillemot, said that this year the big hit products are clearly CDs, DVDs, and perfume packages, while TVs, home theaters, computers and mobile phones (based on last year's experience)."Among the technical products, tablets and smartphones promise to be the two big hits this year," he added.

People need a cheap but branded product

Based on the experience of the past years, the most popular of Spar's products before Christmas are sweets, gift-wrapped cosmetic products, toys, goods related to baking, as well as table setting and decoration, branded drinks, entertainment electronics and all gift products in general.

2012-12-01 13 38 45
2012-12-01 13 38 45

“In this case, customers are usually looking for brand-name products, but within this, those belonging to the more accessible price category and sale items. They are also used to be hit or fashion products: this was the case last year, for example, with mobile phones, said the company's head of communications, István Fehér. According to his experience, many people postpone their purchases until the last few days, and this will certainly be the case this year as well.

Decoration products and kitchen furniture sell best at Ikea

While electronic products, perfumes and sweets are popular in hypermarkets, other products are at the top of the popularity list in home improvement stores. "Every year from the second half of October, we start selling our Christmas selection - mainly decorations, holiday lighting, packaging - the holiday limited collections, which are usually sold out by Christmas," said Zsuzsa Polyák, Ikea's acting PR manager. All products that contribute to the comfort of a cozy winter stay at home, such as winter quilts, blankets, decorative pillows, are especially sought after.

"It has been an experience for many years that many people buy a new, complete kitchen for Christmas, or a new dining table, chairs, sofa in preparation for receiving guests," listed Zsuzsa Polyák. Before the holidays, all products related to cooking and festive table setting are popular, i.e. dishes, baking forms, tableware, table textiles, etc.

2012-12-01 13 39 50-IKEA Winter, 2011.12.01-2012.02
2012-12-01 13 39 50-IKEA Winter, 2011.12.01-2012.02

If it's interior design, then of course we can't forget about interior decoration. Attila Hauer, Jysk's sales & marketing coordinator, said that Christmas tree decorations, Christmas mugs and ties with lights and music (?) are the best sellers in their stores during this period. The situation is similar at Ikea, although without ties: holiday preparations and accessories for holiday decoration are particularly popular here, such as candlesticks, candles, candle holders.

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