The fate of fashion houses depends on our tweets

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The fate of fashion houses depends on our tweets
The fate of fashion houses depends on our tweets
Anonim

Thanks to the live broadcasts that are easily available on the Internet with one click, we can now comfortably follow most fashion week shows from our own couch. Designers' latest collections spread almost like wildfire on social networks, fashion blogs and specially created 'Livestream' sites. While we can sit at home and compile our shopping list for the next season minutes after our favorite designer's presentation, brands price and sell their collections based on pictures posted from the presentation and the most popular pieces.

According to the New York Times, fashion houses originally made live broadcasts of their shows available for marketing purposes, and now they use their development to collect all kinds of data and create statistics, from which it is easy to find out what the most popular pieces of the given brand will be next season.

Marc Jacobs is one of the most popular designers on Twitter
Marc Jacobs is one of the most popular designers on Twitter

“Based on what I saw on Twitter, I informed the purchasing department about what products to purchase next year. The bag that appeared on the Marc by Marc Jacobs catwalk, for example, spread like wildfire on Twitter, so it will definitely be available in our store, Belstaff marketing manager Damian Mould told the New York Times.

Have you ever posted anything about a fashion show?

  • No, I don't care that much about fashion
  • Yes, I always follow the events
  • Enough if the fashion magazines post it

Although there is still no scientific basis for the importance of information obtained from Twitter, according to experts, fashion houses pay more and more attention to the increasingly authentic data collected from there. Nothing proves the popularity of the new phenomenon better than the fact that the number of people following the live fashion show on the Internet increased by 20 percent last season and by 40 percent this year.

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