Have you ever seen a wooden wine ring?

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Have you ever seen a wooden wine ring?
Have you ever seen a wooden wine ring?
Anonim

As with all foods, it could have started here as well, that on the one hand, people got bored of the wine measured with old-fashioned ladles in smoky krimós, on the other hand, there appeared the layer that liked pretentiousness in everything. At this point, it was no longer possible to put Kalocsais husárs or a photographed bunch of grapes on the bottle: demanding wine required a demanding label, so designers came into the picture. Good wine needs the right company - announces the exhibition that has been on display at the Akvárium Klub since May 31, where the works of the ten finalist designers of a competition can be seen.

A placc

Basically, there is simply no need for a better exhibition venue than the former Gödör: it is perfect in terms of public transport and location, and is constantly overrun by locals and tourists alike. A wine design exhibition placed here will immediately find its target audience. Since the original exhibition space currently houses a restaurant, the exhibition was designed around the seating area to the left of the entrance to the square.

These were lined up at the windows of the Aquarium
These were lined up at the windows of the Aquarium

Since the posters were placed perpendicular to the window planes, so that the rains inside do not get enough light, you can hardly see anything from them on a gloomy-flooding day in June. Regardless, the design is quite demanding, although we couldn't figure out how the railway theme fits into the whole thing: the posters were hung on sleepers acting as columns, from which a piece of rusty iron that looks like a rail protrudes from the bottom and top, this stiffens the posters. A piece was sawed out of each sleeper, and the sample bottles were set here.

The posters explain the situation with clear texts and pictures on a black background, since there is no catalog, they are needed. This is how it turns out that a winery and a designer teamed up for the project. The texts are mostly about praising the specific wines and winemakers (the winemaker speaks on one side, the designer on the other), but they also mention the process of bottle design and why the end result that we can see on the bottles came to be.

Like a movie poster
Like a movie poster

Dangling is trendy

The guiding thread of today's designers, from an external point of view, was to step out of the two dimensions into the three dimensions. Accordingly, almost every bottle had some material hanging from it, breaking the shape of the bottle. Zsomboré Kiss clearly came up with the most unconventional solution: he placed a perforated wooden block with a square plan on top of the bottle, but of course he carefully scratched the characteristics of the wine first. In addition to looking good, this is also logistically practical: if a lot of bottles are transported, the wooden belt protects the bottles, absorbs vibrations, and reduces the risk of breakage.

The simple paper solution was chosen by Júlia Bodolóczki, who created the label like a movie poster, but without images. At the end, of course, a perforated, tear-off paper note hangs from the bottle with the details of the wine and the winery. Annamária Tiszka went after the collectors and provided the wines with earth and rock patterned labels, on which the inscription resembles the letters of an ophthalmologist. And Eszter Laki and Gergely Szőke pressed the imagined minimalist pattern onto the glass with imperfect label printing.

A niche for wine
A niche for wine

Unfortunately, the exhibition is a bit tongue-in-cheek, even more so because of direct marketing, and the long-winded descriptions of the wines can bore the one-time viewer. The idea is good though. On the one hand, because prettier wine labels are only good for the field of domestic labels, which are mostly still quite ugly. On the other hand, because domestic designers are also well-sold by such an exhibition right in the middle of the city: a tourist from Liverpool comes in, reads the inscription (also printed in English) and maybe thinks about it, that these Hungarians can be behind such cheeky labels, that good wine they do too, let's leave the ale to hell.

We recommend them

For seasoned and innovative winemakers alike, for tourism professionals, for foreign visitors, and for everyone who is curious about what (hopefully) the majority of wine bottles will look like in a few years.

A company for good wine

Since when? May 31, 2013

How long? June 15, 2013

When? Although the club part of the Aquarium is open from 6 p.m. (4 p.m. on Sundays) to 2 a.m., you can go to the cafe part all day long.

Where? Akvárium Klub, Erzsébet tér (on the site of the former Pit). It can be reached by all subways, trams 47-49, and buses 9, 15, 105, 115.

How much money? HUF 0 if there is no program in there at the moment.

How many works? 10 pieces.

What? Double-sided posters placed on wood-metal stands, as well as designer wine bottles placed on them.

And an important tidbit: The winner of the competition will receive HUF one million, the runner-up will receive HUF 300,000, and the audience prize winner will receive HUF 250,000. The 3-10. the winners will be awarded HUF 50,000.

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