Three hundred HUF for jeans if you try them on at home

Table of contents:

Three hundred HUF for jeans if you try them on at home
Three hundred HUF for jeans if you try them on at home
Anonim

The smart marketing of the jeans brand AYR seems to be changing the (jeans) shopping habits of many people for a long time: the brand only charges one dollar for their jeans when purchased online, so that customers are not afraid of ordering online and at home normally they can try on the selected piece. Of course, if they still find it comfortable after testing it, they have to pay the full amount within a week, but until then, for just 300 (or more precisely, 274) forints, they get a damn good quality pair of designer jeans, which are guaranteed not to get dusty in the closet.

AYR is trying to get potential customers who are still wary of online shopping to spend with a pretty good marketing strategy: the jeans brand introduced in February that they provide potential customers with the opportunity to try before buying. We don't need to say how much of an advantage this is compared to the fact that all webshops offer color orders, at least other than the style shown in the picture and the size in centimeters are not very helpful. Whether a given piece really fits well, and of course whether it is comfortable, becomes clear only after the package has arrived - and payment has been made - and in many cases the exchange is fiddly or not even possible at all, even in the case of faulty goods - unless, of course, Order from Hungary.

How does it work?

As it is explained on the website: before shelling out the good two hundred dollars for the quality jeans, it is enough to transfer a single dollar, and the next day you will receive the selected product. The test option is available for a week, and during this time it will be clear whether the size is right, whether it does not cut the waist, whether it fits well on the bottom. And if it still doesn't fit, they take it back without a word, and for a week he had a pair of jeans for just HUF 300.

Are you not feeling well? No problem, just drop a dollar on it
Are you not feeling well? No problem, just drop a dollar on it

The trial opportunity with a token amount is not only a strategically smart step, but also financially: thanks to the trial opportunity introduced in February, a 10% extra profit was recorded, and a total of 450 jeans were ordered and purchased. It's logical, because those who were afraid that they might lose a lot of money in the case of things that might be the wrong size or look are completely unnecessary, now they can get the selected piece for a test-style for a dollar, so that they can test it before the actual purchase. For now, you can only buy skinny (stretchy) and classy styles, but judging by the success, we have a strong suspicion that the stock will be expanded quite soon. We wonder if this tactic would work in Hungary, we would definitely love it anyway.

Recommended: