We vacation in ordinary luxuries

We vacation in ordinary luxuries
We vacation in ordinary luxuries
Anonim
According to the designer, customers also like discounts
According to the designer, customers also like discounts

It looks like next year, the pages will favor the cheeky and bold designers. At least, this was the first impression of the critics when they saw Moschino's 2016 resort collection, which will certainly be snapped up at record speed by those we althy fashion fans and bloggers who probably know One Direction better than the world of fashion week and its past. The head designer of Moschino, Jeremy Scott, is well aware of this, and it is no coincidence that he has flooded the market with rubbery iPhone cases with cute logos and Barbie and teddy bear designs in the past.

"It's all like a 'Greatest Hits' montage," said vogue.com's fashion expert about the Italian fashion house's new holiday collection, which, as usual, poked fun at various art forms and accelerated consumer habits. It's no secret that Jeremy Scott managed to boost Moschino, so much so that the brand's revenue was seven percent more than the previous year, thanks to which it became the best-selling brand of its parent company AEFFE (65% of the annual revenue came from Moschino). This company also includes Emanuel Ungaro, Alberta Ferretti and Cedric Charlier, among others.

One of the reasons for the quick success is believed to be that Scott did not wait for someone to tap his collection, but instead launched it himself a few hours after the show. Although the resort collection is not yet available on the fashion house's website, the catalog images were immediately taken over by the fashion magazines, which is not surprising, since the designer did not banish irony from the design table this time either.

We don't understand why no one has thought of this yet
We don't understand why no one has thought of this yet

According to Scott, who was born in 1974, we will be vacationing in t-shirts reminiscent of credit cards, black and white, and red and pink sets next season. Among the luxury items that somehow still have a cheap effect, we are guaranteed to find costumes reminiscent of Moschino bags and sets with the inscription "Sold Out". See in the gallery how the designer reinterpreted quilted bags, tweed materials and other iconic patterns of the fashion world, then vote: do you like this collection (i.e. cool) or do the clothes look too cheap and all these labels are already tired (ie cheesy)?

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